PRODUCT QUALITY MANAGEMENT IN THE DIGITAL ECONOMY MARKETS: MONITORING OF INTERNATIONAL EXPERIENCE AND PERSPECTIVE FOR IMPROVEMENT

Product quality is the basis for demand at national and world industry markets and a precondition for the competitiveness of manufacturing companies. Modern conditions, predetermined by the insufficient volume of resources, problems with personal provision, and high requirements for physical, chemical, environmental, and exploitation indicators of products involve the focus on the capabilities of the digital economy. Digital economy markets offer a rather wide range of tools that allow solving various tasks faced by manufacturers in the sphere of management and improvement of the level of product quality. This research proved the hypothesis on the direct dependence between digitalisation and achievement of effectiveness in ensuring the main indicators of product quality in companies from various spheres of the economy. The scientific novelty of this research is due to the substantiation of the features of implementing innovative directions for product quality management with the use of digital tools in countries with various economic systems.