Children with disabilities in inclusive marketing. Solving the problem using neural networks
Journal: Science Journal "NovaInfo" (Vol.145, No. 1)Publication Date: 2024-11-16
Authors : Kushnirchuk Margarita Nikolaevna;
Page : 21-23
Keywords : INCLUSION; CHILDREN WITH DISABILITIES; INCLUSIVE MARKETING; MARKETING; NEURAL NETWORKS; ADVERTISING;
Abstract
The article focuses on inclusive marketing, which focuses on creating and promoting products and services for various consumer groups, including children with disabilities. Based on an online survey among 165 respondents, it was revealed that modern society seeks to support inclusive groups, but there are a number of problems in creating advertising materials with their participation. As a solution, the author considers the use of artificial intelligence to generate content. Examples of advertising banners developed using Microsoft Bing and ChatGPT neural networks demonstrate how children with ad restrictions can be effectively represented, contributing to the destruction of stereotypes and increased acceptance in society. The article highlights the importance of children with disabilities participating in advertising materials and the role of technology in creating a more just and equitable society.
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Last modified: 2024-11-19 06:45:27