Determination of Modern Trends in the Investment Activity of Enterprises

The article examines modern scientific views on the definition of the concepts "investment policy", "investment potential" and "investment activity". Modern features of the investment activity of enterprises in Ukraine are analyzed, investment policy trends are determined. The paper analyzes the flows of investments aimed at fixed and working capital in Ukraine from 2016 to 2022, the flows of capital investments. The main obstacles and risks in the development of investment activity were identified, the measures to intensify investment activity and strengthen the level of investment attractiveness of enterprises were considered. It is noted that the development of investment activity is a catalyst for economic development. This is evidenced by scientific research and the dependence of macroeconomic factors on the increase in the level of investments.