Competitive Development of Trade Enterprises in Conditions of System Integration

Modern approaches to defining the concepts of "competitiveness" and "competitiveness management" were studied, influencing factors and methods of forming the process of competitiveness management were considered, and an algorithm for the growth of the company's competitive advantages on the market in crisis conditions was built on their basis. The evolution of marketing and sales channels under the influence of the development of information and communication technologies is considered. The peculiarities of traditional marketing, Internet marketing, digital and post-digital marketing and their role in the organization of sales at retail enterprises are analyzed. Recommendations have been developed for an integrated approach to the organization of sales, based on the implementation of an omnichannel strategy, which involves the use of all possible sales and communication channels on a single platform that should ensure a high level of their interconnection. The interaction of international integration unions in the conditions of global competition is considered. It was revealed that the modern architecture of the world economy reflects the coexistence of various types of systemic interaction of international integration associations in conditions of global competition, which determine the basis of efforts to transform them into principles of global management.