DATA MINING IN ADAPTIVE MANAGEMENT OF HOTEL AND RESTAURANT BUSINESS

Introduction. Adaptive management refers to a dynamic and flexible approach to decision-making that allows businesses to adjust their strategies according to changing circumstances. In the hotel and restaurant industry, which faces constant fluctuations due to seasonality, economic conditions, competition and unforeseen crises, adaptive management is critical to sustainability and growth. Adaptive management involves the ability to make informed, flexible decisions that respond to changing conditions.