STRATEGY OF BEHAVIOR OF A MANUFACTURING ENTERPRISE IN A COMPETITIVE ENVIRONMENT

The article is devoted to studying a manufacturing enterprise's behavior strategy in a competitive environment. The main tasks that need to be solved in the process of developing a strategy of behavior of a manufacturing enterprise are identified. It analyzes the main determinants of the strategy of the behavior of manufacturing enterprises. The need to take into account the transformations of the external environment of the functioning of manufacturing enterprises under martial law when developing a strategy for their behavior is substantiated.