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FACTORS INFLUENCING INVESTORS DECISION-MAKING IN EQUITY MARKETS: A BEHAVIORAL ANALYSIS
Journal: International Journal of Advanced Research (Vol.13, No. 04)Publication Date: 2025-04-27
Authors : Narsis I; Bhuvaneswari N;
Page : 473-480
Keywords : Equity investment decision-making behavioral finance;
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Abstract
Purpose:This study investigates the behavioral factors shaping equity investment decisions, focusing on seven perceptual dimensions: future prospects, trade dynamics, essential marketing, financial health, risk tolerance, psychological biases, and social media influence. Objective
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Last modified: 2025-05-29 18:03:40