INTERNATIONAL PROMOTION STRATEGIES AND STUDENTS DESIRE TO PARTICIPATE IN MARTIAL ARTS PROGRAM IN A SELECTED UNIVERSITY IN BEIJING, CHINA

As a martial arts professor and coach with a deep passion for Chinese martial arts, the motivation behind this research stems from a profound eagerness to promote the rich heritage and profound significance of Chinese martial arts on the global stage. Chinese martial arts, often referred to as Wushu, encompass a diverse array of disciplines that have evolved over centuries, encompassing not only physical techniques but also cultural, philosophical, and spiritual dimensions.