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AUTOMATED CUSTOMER SEGMENTATION AI-POWERED LEAD SCORING FOR EDTECH
Journal: International Journal of Advanced Research (Vol.13, No. 05)Publication Date: 2025-05-20
Authors : Mahesh Sunil Ulhe; Suhas S. Mohite;
Page : 204-211
Keywords : Lead Scoring Machine Learning Customer Identification EdTech Predictive Analytics;
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Find it from : Google Scholar
Abstract
EdTech companies collect vast amounts of data, such as browsing behavior, email engagement, and other contact details, which can be leveraged through predictive analytics to estimate a lead’s purchase probability. This study investigates the use of machine learning for prospect scoring using a dataset of approximately 9,000 educational lead records.
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