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Mapping a Decade of Source Credibility Research in Influencer Marketing: A Bibliometric Revie
Journal: Turkish Journal of Marketing Research (TUJOMR) (Vol.4, No. 1)Publication Date: 2025-06-30
Authors : Alperen YASA; Beril DURMUŞ; Aypar USLU;
Page : 49-76
Keywords : Source Credibility Model; Influencer Marketing; Celebrity Endorsement; Bibliometric Analysis;
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Abstract
The source credibility model is essential to understanding how influencers can be effectively utilized in marketing communications. Initially explored within the field of communication, the concept later became a crucial component of the celebrity endorsement literature.
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Last modified: 2025-07-02 20:26:34