A COMPREHENSIVE REVIEW OF INSTAGRAM: FEATURES, ADVERTISING, TARGET DEMOGRAPHICS, AND MARKETING STRATEGIES

Journal: International Journal of Advanced Research (Vol.13, No. 06)

Publication Date: 2025-06-15

Authors : Saloni Koyande Kaveri Sawant Gauri Handore; Prathamesh Kale;

Page : 1182-1188

Keywords : Features of Instagram Functions of Instagram Instagram Marketing Strategies Types of Ads on Instagram Demographics Analysis Benefits to Customers and Businesses;

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Abstract

The purpose of this research is to analyse both the evolution and the tactics of Instagram as a marketing tool in the 21st century, paying particular attention to the social media prospect.

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A COMPREHENSIVE REVIEW OF INSTAGRAM: FEATURES, ADVERTISING, TARGET DEMOGRAPHICS, AND MARKETING STRATEGIES

Abstract

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