A STUDY ON GEN Z S SOCIAL MEDIA BEHAVIOUR: CONSUMER PREFERENCES TOWARDS BRANDS ADOPTING MEME MARKETING

Journal: International Journal of Advanced Research (Vol.13, No. 06)

Publication Date: 2025-06-15

Authors : Dharti Narwani Shrimada Dhingra; Biaanca Batliwala;

Page : 1232-1242

Keywords : Gen Z Marketing Social Media Behaviour Meme Marketing Attitude Towards Brand Mixed-Method Research Online Interactions Consumer Engagement;

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Abstract

Having grown up surrounded by the internet and social media, the preferences and behaviours of Generation Z are deeply rooted in their

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A STUDY ON GEN Z S SOCIAL MEDIA BEHAVIOUR: CONSUMER PREFERENCES TOWARDS BRANDS ADOPTING MEME MARKETING

Abstract

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