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FROM VIDEO SHARING TO MARKETING GIANT: A COMPREHENSIVE REVIEW OF YOUTUBES HISTORY, FEATURES, MARKETING STRATEGIES, AND ADVERTISING IMPACT
Journal: International Journal of Advanced Research (Vol.13, No. 06)Publication Date: 2025-06-15
Authors : Gauri Handore Saloni Koyande Kaveri Sawant; Prathamesh Kale;
Page : 1475-1481
Keywords : YouTube YouTube Marketing YouTube Marketing Strategies YouTube Features YouTube Ads;
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Abstract
YouTube has transformed from a simple video-sharing website into one of the most influential digital marketing platforms. Since being
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