FEATURES OF INDUSTRY IDENTIFIERS IN CHINESE ERGONOMY (NAMES OF RESTAURANTS AND CAFÉS IN THE CITIES OF HARBIN AND CHONGQING)

The article examines the peculiarities of using industry identifiers in ergonyms - names of restaurants and cafés in Harbin and Chongqing, China. The study's relevance lies in the fact that research on ergonyms, particularly in the Russian academic space, predominantly focuses on proper names, while industry identifiers, as an important component of these names, often remain overlooked. However, studying their lexical, grammatical, and word-formation features is important, considering the traditions of Chinese nomenclature and legal requirements for company names in China.