Newly coined words as a means of creating a language game in the animated series “Fixiki”

The relevance of the study lies in the need for a detailed examination of occasional vocabulary in modern Russian animated series and the definition of its derivational specificity. The aim of the study is to provide a structural and semantic characteristic of occasionalisms in the animated series “The Fixies” taking into account the opinion of representatives of the Kazan linguistic school on the methods of word formation and to identify the role of these units in the language game with the viewer. The research material, which is introduced into scientific circulation for the first time, is individual-authorial neologisms in the animated series “The Fixies”. The work uses the descriptive-analytical method and the method of continuous sampling, as well as methods and techniques of structural-semantic and functional-stylistic analysis. Usual (prefixation, suffixation, composition and its varieties) and non-usual (hendiadys, conversion, palindrome, dieresis, contamination, and substitutive derivation) methods of creating occasionalisms have been established; their productivity has been revealed. The author determined that occasionalisms with the element “fixie” in the animated series are the most frequent, they form a word-formation nest. The age of the character is inversely proportional to the frequency of using occasionalisms in speech. The individual author’s word creation makes the animated series “The Fixies” interesting for children and attracts their attention. Such word creation in this cartoon is primarily due to the language game. The prospects of the work consist in increasing the research base by comparing occasionalisms with other linguistic units of “The Fixies” in the language game, as well as in comparing the new formations presented in this cartoon with occasionalisms functioning in other animated series.