Corporate Management of Strategic Communications and Reputational Risks in Small and Medium-Sized Enterprises: Ukraine VS the EU

The study examines corporate governance of strategic communications and reputational risks in a modern globalized environment. The study is devoted to the analysis of the features of corporate governance of these aspects in Ukrainian companies in comparison with enterprises of the European Union. Approaches to the formation of strategic communications, in particular, the management of information flows, crisis situations and public image, as key factors in the formation of stakeholder trust, are considered. A comparative analysis of practices shows that EU companies have more established communication policies integrated into the corporate governance system, while Ukrainian enterprises mostly focus on reactive risk management, less often on strategic planning. The article also examines mechanisms for preventing reputational risks, the role of CEOs, PR departments and independent communication councils in corporate image management.