THE ANALYSIS OF THE INTENTIONS TO CONTINUE THE STUDIES IN THE HIGHER EDUCATION. CASE STUDY

The paper presents the results of a survey conducted in the high schools of Calarasi county. The purpose is to estimate the education option of the future graduates. The survey was conducted on a stratified sample, of 630 future graduates of 7 high schools in Călărasi county. In order to inform closer to reality, the design of the questionnaire sought to identify options for the University of Agronomic Sciences and Veterinary Medicine Bucharest, following the evaluation by the pupils, of the group of university education offers. Almost all, of 96.7 % of pupils expressed their intention to continue their studies in the higher education, most of them continuing the tradition of the past years, to direct their options to the economic education, respectively 31%. The school population was divided into five layers, depending on the number of graduates registered in the University of Agronomic Sciences and Veterinary Medicine Bucharest, in the academic year 2014/2015. The demand for the University of Agronomic Sciences and Veterinary Medicine Bucharest represents 27% of the demand for the public education, most of them coming from the high schools with agricultural and economic profile. In order to improve the promotion strategy, along with the options estimation, the investigation aimed also to identify the main reasons for the choice made and to highlight the main sources of information. Analyzing the distribution of reasons, we found out that the first reasons are: good training, existing specializations, internships abroad, providing accommodation.