COMPARISON AS A MEANS OF EFFECTING IN COSMETICS ADVERTISINGJournal: Science and world (Vol.2, No. 8)
Publication Date: 2014-04-18
Authors : Aniskina N.V.;
Page : 62-64
Keywords : advertizing copy; comparison; linguistic manipulation; explicit and implicit information.;
The article is devoted to the analysis of means of linguistic manipulation in the advertizing copy. On an example of cosmetics advertizing, the author considers possibilities of a traditional tripartite comparative construction, and the lexical and syntactic means used for expression of comparative and superlative meanings. In the focus of author’s attention ? is the features of a choice of object and comparison parameters as these components in many respects determine the potential of impact of comparison in the advertizing copy.
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