THEMATIC FIELD OF BUMPERS ON "THE RUSSIAN RADIO"

The article is devoted to vital processes in the Russian language, connected with a word-play and rephrasing. The novelty of the declared subject is caused by that, advertising media texts on the "The Russian radio" in thematic aspect are considered. The analyzed bumpers are the reflection of the Russian worldview and is rooted in the Russian folklore and classic literature, and in the Soviet filmography.