Agricultural Marketing Information Usage among Soybean Farmers in Nigeria

This study examined agricultural marketing information usage among soybean farmers in Nigeria using data from randomly sampled 150 soybean farmers in Benue State. The soybean farmers get agricultural marketing information mainly through other soybean producers (83.33%), family (70.00%), neighbours (67.33%), farmer's cooperative organization (65.33%) and extension agents (62.67%). Other soybean producers (83.33%), family (81.33%), neighbours (80%), farmer cooperative society (80%), extension agents (66.67%) were highly evaluated as USEFUL by the farmers. Other soybean producers, cooperative society, off-farm employment, extension services and access to markets significantly influenced the probability of producers evaluating their agricultural marketing information as adequate. Extension agents should intensify their efforts so as to spend much time to teach farmers on the areas of needs. Other method such as mass media should be used regularly to disseminate marketing information to soya bean farmers in a manner that the farmers will understand the message and information communicated to them.