INTERNATIONAL FRANCHIZING: CURRENT TRENDS AND WORLD EXPERIENCE

The analysis of experience of introduction of the international franchizing by the countries of the world community and definition of the current trends of development of franchizing which are reflected in experience of the USA and the European countries is actual at development of franchizing in economy of Republic of Belarus. Conclusions. 1. The modern market of franchizes is presented by the large American companies and the European companies. Besides, growth of number of franchisers is explained by important changes in legislations of the countries. Also the international franchasing organizations which activity allows to work on system of franchizing even in those countries where the legislation regulates this sphere insufficiently were created. 2. The Belarusian companies should consider branch features of development of franchizing that will allow to create and/or develop the networks in Belarus and abroad, using franchizing. However, development of franchasing networks, demands further development of the legislation and the right in the field of protection of intellectual property. 3. It is necessary to make use of experience of creation of specialized programs of crediting of the businessmen opening business according to the franchize that will allow to create the sufficient level of financial support of businessmen. It is necessary to introduce schemes of work with systems of a frachayzing in the Belarusian banks which are provided to franchisers and the franchisee abroad:consulting of information on the market of commercial concession, the analysis of projects of franchisers and franchisee on expansion of their franchasing networks, mediation between the franchiser and potential franchisees, legal advice in the sphere of commercial concession etc.