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Journal: Sociosfera (Vol.7, No. 2)

Publication Date:

Authors : ;

Page : 24-28

Keywords : innovation strategy; marketing research; customer-oriented;

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The article defines the conditions for the development and implementation of innovations in banking. It is shown that the innovation of commercial banks can be achieved through the development and implementa- tion of three strategies: innovation, marketing and customer-oriented. Suggesting the ways of selecting the inno- vative strategies the author points out: Selection of any innovative strategy usually means establishing of any individual business-holding mechanism, providing its implementation. Functioning features and establishment structure orientation of the mechanism depends on the features of the innovative processes, determined by the classification of innovations, dominating the processes of bank’s innovative activity, and, of course, customer- oriented strategy is the most adequate long-term strategy interrelation with customers. Such strategy is directed to rebuilding the bank activity to satisfy the individual demands of customers

Last modified: 2016-06-29 16:37:38