Combination of different perspectives in strategy formulationJournal: JOURNAL OF SOCIAL SCIENCES RESEARCH (Vol.9, No. 2)
Publication Date: 2015-12-15
Authors : ANDREAS KARAOULANIS;
Page : 1854-1857
Keywords : Strategy; Communication; Strategy to Performance gap; Competitive Advantage.;
In this paper the author tries to outline some major strategy guidelines in terms of internal or external factors by following the paths of certain authors such as Porter, Dawar, Eisenhardt and Sull and Mankins. The author mainly focus on strategy to performance gap and strategy communication inside the company in order to underline their vast importance in formulating the company’s strategy implementation.
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