CORPORATE CULTURE AS A FACTOR OF COMPETITIVE GROWTH OF HOSPITALITY INDUSTRY ENTERPRISES

Journal: The Way of Science (Vol.1, No. 21)

Publication Date: 2015-11-30

Authors : Zueva M.N.;

Page : 99-100

Keywords : corporate culture; staff; competitive performance; hospitality industry; efficiency;

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Abstract

The article deals with the significance of corporate culture influence on competitive performance of hospitality industry enterprises. The characteristic features of corporate culture of hospitality industry enterprises are analyzed. The necessity of targeted formation of corporate culture is detected and proved. Special attention is given to the influence of staff on efficiency of hotel facility.

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CORPORATE CULTURE AS A FACTOR OF COMPETITIVE GROWTH OF HOSPITALITY INDUSTRY ENTERPRISES

Abstract

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