DEVELOPMENT OF CREATIVE ACTIVITY OF STUDENTS IN THE SYSTEM OF THE ORGANIZATIONAL CULTURE OF THE MODERN UNIVERSITY

The article deals with the problems of development of creativity and the creative activity of students of higher schools in the light of the development of the organizational culture of the university. By means of a poll students from leading universities of Tyumen identified the main problems in the organizational culture of the university, impeding the development of creativity and the creative activity of students. These include the low level of students' awareness of the directions of creative activity in higher school; mismatch of curricula and extra-curricular activities, needs and demands of students; low motivation of teaching staff for the introduction of innovative methods in the educational process; the absence of clear guidelines from the administration of the educational institution; low prestige of scientific research and creativity offered by universities extracurricular activities program