THE PSYCHOLOGY OF ARTISTIC IMAGE CREATION ? ATTEMPT OF EMPIRICAL RESEARCH

The main issue of the article is the creation of the artistic image. The cultural and historical art theory research as the instrument of social communication. The work of art is a structure created in a special way, the system of signs and symbols. The work of art purpose is to trigger a demandable reaction of the audience. Crea- tion of an artistic image is a process of understanding and creativity. An attempt is made to conduct the original research ? to study creation of an artistic image by the director and the audience, to reveal the influence of per- sonal characteristics on the process of an artistic image understanding. The received results of empirical research are discussed