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METAPHORALITY OF ECONOMIC DISCOURSE: INTERDISCURSIVE NATURE AND POTENTIAL OF RHETORICAL IMPACT
Journal: Filologické vědomosti (Vol.1, No. 1)Publication Date: 2016-02-20
Authors : M. N. Makeyeva; N. Yu. Borodulina;
Page : 44-48
Keywords : economic discourse; interdiscourse nature; metaphoric character; national symbolism; rhetoric impact;
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Abstract
The article is focused on metaphoric character of economic discourse, the main stress is made on its interdiscourse nature. Specially mentioned are its heterogeneous origin, correlation with national symbolism and potential of rhetoric impact on the audience
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Last modified: 2016-07-18 16:30:32