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MARKETING CONCEPT TO IMPROVE BUSINESS ASSOCIATIONS' ACTIVITY EFFECTIVENESS

Journal: Bulletin of Taras Shevchenko National University of Kyiv. Economics (Vol.153, No. 12)

Publication Date:

Authors : ;

Page : 80-84

Keywords : business associations; marketing mix; main stakeholders; non profit organization;

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Abstract

The major problems and perspectives of Ukrainian business associations were defined, definition of business association was developed, key stakeholders of business association were subdivided, marketing mix components of non-profit organisation were identified.

Last modified: 2016-08-10 21:25:34