DEFINING THE ESSENCE OF AN ENTERPRISE’S ANTI-CRISIS STRATEGIES AND FEATURES OF THEIR FORMATION

Theoretical aspects of defining the essence of the term ?anti-crisis strategy? are under consideration and the basic parameters of features that contribute to the classification of strategies are defined. A three? dimensional matrix is formed for the development of crisis management strategies based on the key parameters definition within the coordinates: dynamic ? ?economic efficiency ? solvency ? scale of activity?; static ? ?personnel structure ? labor productivity ? nature of corporate communications?; the external environment impact ? ?macroeconomic factors ? the functioning market parameters change?.