GLOBAL EXPANSION KAKAO CORPORATION IN MALAYSISA

Kakao Corporation was founded in 2009 as a small enterprise with only 4 members. In November 2013, there are over 100 million Kakao Talk users worldwide.Although Kakao was a huge success in Korean market, it has become a mature market where 97% of consumers who possess smartphone have downloaded Kakao Talk on their phones. Since there is not much room for new customers in Korean market, the company seeks for new market overseas. This paper examines how Kaka Corporation solves its strategic issues to continue its success in Malaysia.