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Paradigm of formation and development of "green marketing" in modern conditions
Journal: Herald of the Economic Sciences of Ukraine (Vol.29, No. 2)Publication Date: 2015-12-01
Authors : Malchik M. V.; Martyniuk O. V.;
Page : 59-62
Keywords : ecological marketing; "green" products; consumer behavior; consumer perception of the product;
Source : Download Find it from : Google Scholar
Abstract
In the article we point out the possibility of using the concept of "ecological marketing" with a theoretical and practical point of view; the attractiveness of "green" products market is considered, problems of its development and importance to modern society are revealed.
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