Share Your Research, Maximize Your Social Impacts
Promotion strategy for non-profit organization on the example of the Eastern European Arts Therapy Association
Journal: Marketing and Management of Innovations (Vol.5, No. 1)Publication Date: 2014-03-01
Authors : I. Sowier-Kasprzyk;
Page : 116-123
Keywords : marketing; promotion; non-profit organization; promotion strategy; public relations;
Source : Download
Find it from : Google Scholar
Abstract
Eastern European Art Therapy Association (EEATA) engaged in teaching art therapy techniques which are used by doctors for the treatment of patients. Promotion plays a crucial role in the dissemination of this useful activity. The paper presents a project which includes such issues as the concept of promoting, encouraging and promoting the role of tools and their use in promoting of EEATA.
Other Latest Articles
- Stakeholder’s expectations and objectives of the sport club in the context of marketing activities
- Contemporary understanding of the intermediary services
- Social media as a new channel for company communication on the example of clothing company
- Financial planning as a key criterion for the effectiveness of segmentation and positioning of fast food
- Theoretical aspects of competitiveness of the industry of mineral water
Last modified: 2014-03-31 14:54:28