MANAGEMENT OF COMPANY VALUE IN THE CONDITIONS OF ECONOMIC INSTABILITY

Theoretical and methodological approaches to determining the value of company in new conditions are generalized. Condition and problems of the Ukrainian companies from the point of view of expediency of value management implementation are analyzed. Aim of the article is to describe author's generalizations of theoretical and methodological aspects of managing company value. The following conclusions and generalizations are provided on the basis of research. Result of value management shall be determined first of all by the degree of achieving the declared purposes and performing the tasks before the value management system. Criteria of achieving purposes and performing tasks may be economical and non? economical what proves interdisciplinary character of the problem. With the exception of increase of absolute indicators, changes in the structure of company capital shall be taken into account. In post?industrial economy one of such criteria is the priority of increasing value of intellectual capital. It is important to implement evaluation taking into account interests of different groups of shareholders, management and staff. Further definite methodologies of evaluating effectiveness of value management shall be proposed taking into account definite peculiarities of company functioning. In the new conditions guarantee of effective corporate management is increase on value indicators of the company. Value of the company is its piece, determined on the basis of value of material and non?material assets, as well as expectations concerning the ability to bring economic effects in future. One of the most widely spread concepts oriented at the maximization of market value of company is the so called concept of economic added value (EVA), which resulted from the evolutional development of paradigm for determining integrated evaluative indicators of business effectiveness. The strategy for maximizing the company value shall be directed at the grounded increase based on positive dynamics of definite market and internal factors.