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SPATIAL MODELS OF CONSUMER BEHAVIOR

Journal: Synergy of Science (Vol.6, No. 1)

Publication Date:

Authors : ;

Page : 0-0

Keywords : geomarketing; marketing; geographic information systems; placement of retailers; trade area; break-point; Huff model; MLM.;

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Abstract

This article analyzes the factors affecting consumer preferences and the basic models of consumer behavior.

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Last modified: 2016-12-20 21:18:39