THE IMPACT ANALYSIS OF DRINA REGATTA MANAGEMENT ON THE SERBIAN REGIONAL DEVELOPMENT

The purpose of this analysis is the indication of proper management in organization of a tourism event in the open space which requires detailed planning and strong coordination of all participants. This paper presents the tourism offer of Western Serbia, with special emphasis on Drina regatta race, a sports manifestation which has been organizing in the passed 24 years. The authors gave a review of the relevant official reports from Ljubovija Tourism Organization, along with complementary SWOT analysis of the environment given in the Strategy for local sustainable development of Ljubovija Municipality for 2013-2022. The authors also pointed out the importance of constant improvement of the tourism offer and complementary services that management team must coordinate and overview. Special attention was given in the determination of budget funds and their allocation in the organization of one of the biggest regatta in the Balkans. By bringing up the quality of services at higher level with the inclusion of rescue services and pointing out the importance of preserving the nature, local management succeeded in exceeding expectations of guests and local residents. Proper management resulted in increased number of guests who use registered accommodation facilities in the Municipality of Ljubovija for the observed years.