CSR: SUSTAINABILITY DEVELOPMENT ATAU GREENWASHING?

Abstract: CSR: Sustainability Development or Greenwashing? With respect to characteristics of social banks, this paper aims to examine whether banking companies listed on Indonesia stock exchange from 2009 to 2011 use corporate social responsibility activities as sustainability development instruments or simply as an accessory instrument for attracting new clients and maximizing benefit which known as greenwashing. This paper assesses the social dimension of banks by evaluating their balance sheet. Using a sample of 31 banks, the result shows that only seven banks do not meet the characteristics of social banks. It implies that most of banking companies use corporate social responsibility activities as sustainability development instruments.