IMPACT OF SOCIAL MEDIA ON CONSUMER PREFERENCES

This study has been made for research how to effects social media on young consumer's prefences about food and beverage business. The research has been planned and carried out on young consumers because of using social media's above average. Also, the researching has applied to state and private universities's same department's students for finding out if there is differences. Gazi University's Tourism Faculty's students sampled for state university and Baskent University's Tourism Faculty's students sampled for private university within the research. The researching datas transfered and analyzed with SPSS 21.0 package program. Catogorical variables provided with numbers and percents and contionuous variables provided as ± SD. The rating effect of social media to food and beverage business was researched with T test and Chi-square in this process for each universities.