ROLE IN THE PURCHASING DECISIONS OF TOURISTS ON LANDSCAPE ARRANGEMENTS: EXAMPLE OF BELEK

Along with the increasing competitive environment, studies about tourists purchasing behavior have gained importance. Nowadays, tourism accommodation shows difference according to the tourists purchasing preferences. Especially hotel establishments at the holiday regions continue to be a reason of choice with their landscaping arrangements as well as the service they provide. In this study, the role of the landscaping arrangements of the tourism establishments towards tourists purchasing decisions. Correspondingly, in order to obtain primary data a survey has been used with simple random sampling and applied to the 5 star hotels in Belek town of Antalya province. According to findings of the study, landscaping arrangements has an important place on the purchasing decisions at the second time and subsequent