THE IMPORTANCE OF CULTURAL INTELLIGENCE IN TOURISM SECTOR: A RESEARCH ON HOSPITALITY ENTERPRISES

TIn this study, it is aimed to present cultural intelligence in tourism sector throwing people from different cultures together for business or holiday and to determine cultural intelligence levels of employees working in hospitality enterprises. However, it is tried to determine whether cultural intelligence levels of employees differentiate according to some professional and socio-economic factors. In this context, a questionnaire was applied to 450 employees working at four and five star hospitality enterprises. 393 questionnaires that presented feedback were evaluated. Following getting the results, it was detected that employees had high cultural intelligence levels. No meaningful differences between cultural intelligence and demographic factors were found. Factor analysis was applied to Turkish form and according the results obtained from the analysis, it was detected that the scale was as applicable and reliable assessment instrument as its original.