The Role of Social Media on Leisure Preferences: A Research on the Participants of Outdoor Recreation Activities

Main objective of this research is to uncover whether the social media is used to treat time or not, and to reveal how the social media affects leisure preferences. In this scope, semi-structured interview is conducted and content analysis is carried out in line with these interviews. When the findings are analyzed, it has been found out that social media encourages travel, creates intercultural interactions and alternative leisure, incents leisure activities and facilitates making use of leisure. According to findings, the individuals take advantages of social media platforms in their free times.