THE EFFECT OF INTELLECTUAL CAPITAL ON COMPETITIVENESS IN HOSPITALITY INDUSTRY

The purpose of this study is the examination the effect of intellectual capital on competitiviness in the context of accommodation establishments. Samples of the study consist of 4 and 5-star accommodation comprise business managers in Antalya. The data collected with the help of developed scales to examine intellectual capital and competitive relationships was analyzed with statistical methods like structural equation modeling and regression analysis. Analysis of the results demonstrate that affect the competitiveness of intellectual capital. Customer capital dimension was the most influential factor predicting competitiveness. The findings were discussed with the support of relevant literature, was reviewed and presented suggestions for practitioners and researchers.