USAGE OF IDEOLOGY SYMBOLS IN ADVERTISEMENT OF GOODS IN THE SOVIET PERIOD
Journal: Science and world (Vol.3, No. 40)Publication Date: 2016-12-19
Authors : Ostapenko Ye.N.;
Page : 37-39
Keywords : symbol; sign; ideology; brand; advertizing; goods;
Abstract
This article deals with the phenomenon of usage of symbols in the advertizing of the Soviet period, the analysis of goods and formation of brands in the former Soviet Union is considered.
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