Essence of Sustainable Development and Modern Ecological Directions of his Providing in Ukraine.

In the article the authorial understanding of concept of potential of sustainable development have been presented. Directions of introduction of control system by sustainable development on enterprises are certain. The use of the system of ecological management (SEM) offers for the decision of tasks of sustainable development of enterprises. The list of instruments is given SEM, will allow to define the factors of influence on the ecological constituent of potential of sustainable development, potential advantages are shown from introduction SEM. In the article, that a management the ecological constituent of potential of development is an additional instrument for effective realization of strategy of sustainable development are shown.