The role of supply chain sustainability in strengthening the business competitiveness

Management of enterprises as well as their investors and other stakeholders are increasingly concerned about the potential risks posed to a company by the activities within its supply chain. In a modern networked economy, the contracting process, and measures to ensure the sustainability of relations with suppliers form the necessary strong coupling, which ensures the integrity of all links in the value chain. The efforts aimed on introducing modern system of supply chains management in business practice are important especially for industrial enterprises of countries with developing market economics due to weak institutional framework for doing business. For many Ukrainian enterprises, acuteness of this issue is increasing significantly in the current conditions when they are pushed to reorient at new markets of raw materials and sales of their products. Attempt to generalize modern approaches to management of supply chains, which ensure the sustainability of a business and thus strengthen its competitiveness, and to identify ways how to facilitate the implementation of these approaches in the management practices of Ukrainian enterprises is made in the paper.