Building up competitiveness management strategy of Ukrainian agricultural enterprises in the globalization

The four main levels of agricultural enterprise competitiveness have been suggested to be distinguished in the article. The ways to increase competitiveness of domestic agricultural enterprises based on their innovation development have been explained. The competitiveness management strategy of agricultural enterprises with definite sequence of analysis stages and identification of the internal and external factors of impact on an agricultural enterprise has been developed. It has been proved that its implementation will allow to evaluate the level of competitive position of agricultural enterprises and to define their development prospects in the globalization.