MARKET RESEARCH OF CUT FLOWERS IN OMSK

This article is devoted to marketing research of the market of cut flowers in Omsk. In the process of research, the capacity of the Omsk market of cut flowers was determined, market shares and market participants' behavior were analyzed, and the largest firms on the market were identified. In the process of analyzing consumer behavior, a decrease in demand for cut flowers was revealed due to the crisis and a decrease in real wages. The article also highlights the position and share of Omsk suppliers of cut flowers, which, despite the lack of logistics problems, set rather high prices in comparison with foreign suppliers.