СТРАТЕГІЧНІ ПРІОРИТЕТИ РОЗВИТКУ РИНКУ ТУРИСТИЧНИХ ПОСЛУГ УКРАЇНИ В УМОВАХ ПОГЛИБЛЕННЯ ІНТЕГРАЦІЙНИХ ПРОЦЕСІВ

Objective. The objective of the article is todevelop Ukraine's tourism market integration strategy. Methods. The research is based on a comprehensive analysis of the strategic framework of Ukraine tourism market development in the context of the integration process. The research is also based on the scientific methods of epistemology: theoretical generalization, analysis and synthesis, induction and deduction, graphing techniques, grouping and modeling. Results. Integration strategy of Ukraine's tourism market development is proposed. The aim of the strategy is to create conditions for international cooperation in the tourism sector, to strengthen mutual understanding and confidence between the countries, tourism applying for the development of mutually beneficial and equal economic, trade, diplomatic relations. Achievement of the strategy goals and objectives is possible under the conditions of parallel implementation of its vectors such as: simplification of borders, customs and tourist visa formalities; active involvement of Ukraine in the international tourist organizations; harmonization of national and international legislation in the field of tourism; expanding the international cooperation with other countries; positioning of tourism national market as a leading European tourist destination.