СОЦІАЛЬНО-КУЛЬТУРНИЙ АСПЕКТ КРЕАТИВНОСТІ

Objectives. The present article is aimed to analyze creativity by logic of various social processes and transformations, to answer the questions of creativity nature as a phenomenon, the main factors and mechanisms of its formation. Methods. Methodological principles of creativity in the context of social and philosophical paradigm are analyzed on the basis of sociocultural factors of human existence. Creativity is regarded as social existence condition, as the basis of human behavior and activity aimed at disclosure of society universal possibilities. Scientific results. Creativity is one of the most important general scientific problems currently studied at the philosophical, cultural, pedagogical, individual psychological, social and psychological levels. The current situation is that a person has to change very quickly, constantly grow and develop to be in demand in society. Creativity allows a person to improve and not to be afraid of the new, to adapt quickly to changing conditions and requirements. It creates favourable prerequisites for person development in whole, promotes self-revealization, self-actualization, self-sufficiency and tolerance. The main form of formed individualʼs activity is professional activity, the effectiveness of which largely depends on his/her creative nature. In this regard the process of creativity development, required for successful implementation of professional activity, is of key importance. Scientific originality. Creativity serves as a certain basis for some social behavior and a necessary condition for social existence. On this premise it is necessary to establish the relationship of creativity process to culture and civilization. What the prospects are for the development of society and mankind based on creativity as a factor that runs through all areas of human existence. One of the most serious issues that social sciences face is nature of social transformation. How stable social structure is found to undergo changes rooted in its own nature. As the phenomenon of social space, such transformations have purely cognitive nature since innovations are consequences of creative processes, which involve a certain set of societyʼs subjects. Practical value. The practical value of the article lies in the fact of conceptual understanding of the creativity phenomenon as such. On the information level, we can state a number of creativity development paths and creativity adoption for its practical application. But only through experimental test one can prove the degree of active subjectʼs impact on the formation or invention of something new that requires to define methodological principles of creativity research as social and philosophical issues. Therefore, the theoretical understanding of the process, the analysis of the creativity components, the search for ways of creativity process optimization made within this work serve as the source of practical research component.