INVESTMENT POTENTIAL OF THE REGION AND METHODS OF ITS EVALUATION

The article considers the article considers different approaches to the definition of investment potential of the region, the structure and factors influencing the investment potential of the region. Reviewed of the main methods for assessing the investment potential of the region, allowing identifying the interdependence between various factors of investment potential, which ultimately affect the investment potential, but also on the investment climate in the region. Analysis and evaluation of investment potential allows managing the investment attractiveness of the region.