PRODUCT REPUTATION AND GLOBAL RATING IN E-COMMERCE

Trust is an important factor for E-commerce and has been an issue for the people using E-Commerce for their habitual shopping purpose, whereas E-Commerce is very much money saving as compared to traditional offline shopping. But people fear using E-Commerce just because there is no contingence with the seller. So it is a huge challenge to isolate this fear from the mindset of buyers. The only alternative to isolate this fear is coming up with a reliable trust in their minds. There are many conditions which should be taken care of depending upon which our trust reputation system would be build. They are widely classified which includes past history, reputation, website quality, and seller's response and customer support.